When straplines go wrong...

© Christina Deridder | dreamstime.com

Here's a good argument for employing a copywriter - or at least getting someone to check what you've written - before committing £££s and booking that ad space.

Who knows if these are genuine or not - but they certainly made me cringe and chuckle at the same time!

• Nina’s Photography – I specialise in shooting children and pets

• At John’s Car Repairs, we guarantee fast service – no matter how long it takes!

• Smith’s Dentists – we do our business in your mouth...

• ABC Builders: We’ve upped our safety standards – up yours too!

• Savvy Bank: Save regularly in our bank – you’ll never reget it!

• Car Repair Service: Try us once, and you’ll never go anywhere again

• Visit our new superstore: unequalled in size, unmatched in variety, unrivalled inconvenience

• We will oil your sewing machine and adjust tension in your home for only £20.00

• Sofas for sale: Only £299. For rest or fore play

• Al’s Diner Special Offer: Turkey £8; Chicken or Beef £9.00; Children £2.50

• Have your ears pierced here – and get an extra pair to take home too

• Bill’s Laundry: We do not tear your clothing with machinery. We do it carefully by hand

• Betty’s Cleaning Service: Tired of cleaning yourself? Let me do it!

• Fab Fashions: Our bikinis are exciting – they are simply the tops!

• Problem with aunts? – Zappo Spray gets rid of them in just 24 hours

• Our stockings are so comfortable that lots of women wear nothing else

• Fred’s Used Cars: Why go elsewhere to be cheated? Come here first!

• Christmas Market: Handmade gifts for the hard-to-find person