Ad slogans – try this quick quiz and see how many you recognise…

Scroll down to read the history of this much-loved
ad slogan from travel giant Thomas Cook...

They say that a good ad slogan should be memorable – and stand the test of time.

Just for fun – see how many of these old favourites you can recognise…

1.    Which car maker’s German ad slogan means ‘Advancement through technology’?

2.    Which early credit card was known as ‘your flexible friend’?

3.    Which beer claimed to ‘refresh the parts other beers couldn’t reach’?

4.    Which treat was described as ‘naughty, but nice’?

5.    Which breakfast cereal claimed to ‘keep hunger locked up ‘til lunch’?

6.    Which fast food firm encourages us to ‘eat fresh’?

7.    Which luxury company told us that ‘a diamond is forever’?

8.    Which global business describes itself as ‘the world’s local bank’?

9.    Which aftershave was said to be ‘the mark of a man’?

10. Which soft drink is reputed to be ‘made in Scotland, from girders’?

11. Which biscuit was said to be ‘so big, you have to grin to get it in’?

12. Which business makes this claim of its products – ‘it does what it says on the tin’?

13. Which beer brand is ‘reassuringly expensive’?

14. Which treat came with ‘the taste of paradise’?

15. The man from which company likes to say ‘yes’?

16. Which household cleaner ‘loves the jobs you hate’?

17. Which breakfast cereal issued the challenge – ‘I bet you can’t eat three’?

18. Which toy company proudly said of its products ‘Just add children’?

19. Which treat was said to be ‘full of Eastern promise’?

20. Which global superbrand used to tell us to ‘Think different’?

How many did you get? If you’re struggling with a few of these, click here for the answers.

Just to prove you can’t put a good slogan down, take a look at the history of this one from the well-known travel firm.

Originally introduced in 1984 to advertise the firm’s services, it was dropped in 1993 and replaced with a few much less memorable and short-lived slogans, such as ‘The nice surprise is the prices’.

In 2008, 15 years after ‘Don’t just book it. Thomas Cook it’ was dropped, a YouGov survey found that 75% of respondents aged 35-44 could still complete the slogan! And in the 15-24 age group, one in four knew it, even though they would have been well under 10 years of age when it was last used.

Needless to say, the company reintroduced the slogan immediately, and it remained in constant use until 2013, when it was retired (again!) – this time in favour of the more internationally bland ‘Let’s go!’

‘Don’t just book it. Thomas Cook it’ is one of just 125 ad slogans that have made it into the Advertising Slogan Hall of Fame.